How Hoop House Scaled to Three Locations and Increased Revenue 18% Per Location with CoachIQ

Ryan Razooky had built Hoop House into one of San Diego's premier basketball training facilities, growing to two successful locations with approximately 150 members each. The business was thriving—both locations consistently full, waitlists for popular training times, and parents regularly asking when Hoop House would open closer to their neighborhoods.

But success created a critical problem: the backend infrastructure couldn't keep pace with growth ambitions.

Hoop House ran on a custom-built system that had served the business adequately when it was smaller, but now every operational change felt like moving through concrete. Want to adjust billing structures? That required developer support and days of waiting. Need to experiment with new pricing models? Not possible without significant custom development work.

The system lacked the flexibility Ryan needed to respond to what families were asking for. Parents wanted more nuanced options—the ability to mix different training types, adjust session frequency based on their schedule, or share packages between siblings. The rigid custom system couldn't accommodate these requests.

Ryan found himself at a crossroads. He had identified the perfect location for a third Hoop House facility, but expanding felt impossible when his current system was already straining under the operational demands of two locations. The backend was holding the business back.

Ryan knew he needed a platform specifically designed for coaching businesses—not team management software adapted for training facilities, and not generic scheduling tools trying to serve every industry.

After evaluating multiple coaching management platforms, CoachIQ stood out for its focus on independent training businesses that need operational flexibility. While some platforms were overbuilt with features Ryan didn't need, and others lacked the sophistication to handle multi-location operations, CoachIQ offered the right balance.

Three capabilities made the decision clear: credit-based scheduling that would give families the flexibility they'd been requesting, true multi-location management that could unify operations while allowing location-specific customization, and a self-implementation approach that put Ryan in control of the timeline with expert support available when needed.

Most importantly, CoachIQ was built specifically for coaches running skills training, lessons, and athlete development programs—not team coordination or league management. The platform understood the unique workflows of training facilities.

Ryan's primary concern during the transition was maintaining the trust families had in Hoop House. Any data loss or operational hiccup during migration could damage relationships that took years to build.

The migration of both locations happened systematically over several weeks. CoachIQ's support team walked through the entire implementation plan before beginning, helping map out every piece of critical data—member profiles, payment history, existing packages, scheduling preferences.

Member data transferred smoothly, and by the go-live date, all 300+ member profiles were in CoachIQ with complete history intact. The result? Zero complaints from families about the transition. In fact, several parents reached out specifically to say they appreciated the new mobile app for booking sessions and managing their accounts.

Member retention remained strong through the platform change—validation that the migration strategy worked exactly as planned.

The most significant impact came from implementing CoachIQ's credit-based scheduling system. By creating a pricing model that matched how families actually wanted to train, Ryan saw revenue increase 18% per location.

Before CoachIQ, Hoop House offered traditional membership tiers—rigid structures that didn't reflect the reality of how young athletes train. Families wanted to combine skills work with strength and conditioning, adjust weekly frequency based on their schedules, or have siblings share training packages. The old system couldn't accommodate that flexibility.

With CoachIQ, Ryan launched a credit-based model where families purchase packages (10, 20, or 30 credits) that work across any Hoop House program. A skills session might cost 3 credits while strength and conditioning costs 5 credits. Families have complete flexibility to design their training schedule, and coaches see fuller sessions across all program types.

The numbers proved the model worked: average package values increased substantially, and families attended more sessions because they weren't locked into single programs. That 18% revenue increase came largely from pricing optimization—something that was impossible with the previous custom system.

Scaling to Multiple Locations

Within months of implementing CoachIQ, Ryan successfully opened Hoop House's third location in San Diego. The expansion that seemed impossible with the old system became straightforward with basketball coaching software built for growth.

CoachIQ's multi-location management provides unified member accounts across facilities, allowing families to book at any location. Ryan can see real-time performance analytics for each facility, compare what's working across sites, and manage staffing from one dashboard. Setting up the new location took a fraction of the time and effort it would have required with custom development.

More importantly, the infrastructure is now in place to continue expanding. With operational systems that scale efficiently, Ryan can focus on strategic growth rather than wrestling with backend limitations.

Operational Efficiency and Modern Member Experience

Beyond revenue and expansion, CoachIQ transformed day-to-day operations. Features that were manual processes or impossible with the old system now run automatically—waitlist management, session reminders, automated billing, mobile booking.

Parents manage everything through the CoachIQ mobile app: booking sessions, checking credit balances, updating account information, viewing schedules. The self-service convenience reduces the constant stream of administrative questions that used to consume significant time.

For families accustomed to the digital convenience of other services in their lives, CoachIQ delivers the modern experience they expect from their child's basketball training.

Credit-Based Scheduling: The foundation of Hoop House's pricing flexibility and revenue growth. This system allows families to mix program types based on their athlete's needs while giving coaches more predictable session attendance across all offerings. Parents consistently cite the flexibility as one of their favorite aspects of training at Hoop House.

Multi-Location Management: Operating three facilities from one unified platform means Ryan can see everything happening across Hoop House in real-time. Member accounts work at any location, scheduling is coordinated, and performance metrics are comparable—critical capabilities for continued expansion.

Mobile-First Family Experience: Parents book, reschedule, and manage their accounts from their phones. The convenience factor strengthens member satisfaction and retention while dramatically reducing administrative communication burden.

With three thriving locations and operational systems built for scale, Ryan's focus is on strategic growth. The infrastructure limitations that once held back expansion are gone, replaced by a basketball coaching software platform that can support Hoop House's ambitious vision.

Plans are already in motion to scout additional locations throughout San Diego County, with the goal of bringing high-quality basketball training to more communities. The flexibility CoachIQ provides—in pricing, operations, and member experience—creates a foundation for sustainable expansion.

The shift has been transformative: from being constrained by backend limitations to focusing on business development and athlete development. CoachIQ removed the operational ceiling that was preventing Hoop House from reaching its full potential.